Resume
Goals & Objectives
To work with a reputable design firm calling upon my years of design experience to help achieve company-driven goals. To continue to add value to my employer and clientele by staying on top of industry trends in graphic design and internet marketing through training and educational resources.
Summary
Highly accomplished art director and graphic designer with over 25 years experience designing, directing and implementing brand-driven print and electronic media from conception to final finished product. Proven ability to adapt quickly to new trends in the industry. Versatile business and creative attributes used to develop results-driven creative solutions. Years of hands-on experience used to convey creative vision to photographers, illustrators and other vendors to bring a project to a successful completion.
Core Competencies
- Creative Conceptualization
- Comprehensive Graphic Layout Composition
- Campaign Development
- Photo Composition & Direction
- Print Production Coordination
- B2B/B2C Advertising
- Project Management
- Website Design & Development utilizing HTML/CSS/Wordpress
- eCommerce Integration
- Keyword Research
- Search Engine Optimization
- Adobe Creative Suite (MAC & PC)
Career Highlights
Design of the Times, Inc. : Principal : 1992 – Present
- Proven ability to adapt to constant changes within the industry.
- Meet with clients to review design briefs to gain clear understanding of target market and project goals.
- Execute solution and benefit-driven comprehensive layouts and graphic direction for print and web then present creative direction to clients.
- Commission and direct photographers, copywriters, printers and other outside resources to bring projects to successful completion.
- Utilize MAC & PC computer technology with Adobe Creative Suite, in both platforms, for the production of all print and web projects.
- Website design using HTML and CSS coding through Dreamweaver and WordPress with integration of PayPal, ShopSite and ZenCart shopping carts for eCommerce.
- Fundamental understanding of SEO and keywords as they relate to gaining top, organic search engine rankings. Utilize Google Analytics for tracking website traffic.
- Provide clients with website hosting options. Managing domain registration, DNS transfers, SSL certification, MySQL databases, ftp sites and email program set up .
- Develop fill-in pdf forms with digital signature technology, providing clients with alternative signing and distribution of private documents.
- Business management duties as they pertain to day-to-day business operations.
O & O Advertising : Grand Rapids, Michigan : Sr. Designer/Art Director : 1987 – 1992
- Utilized artistic talents to develop hand-rendered marker layouts of creative concepts for presentation to clients.
- Member of the creative team for the Advance Newspapers “There’s A Better Way” television campaign. Silver Addy Award in 1989.
- Led numerous photo shoots directing concept and design style to photographer for exceptional photography.
- Promoted to Art Director in 1990 and successfully managed all aspects of the graphic design department, vendor coordination, and designers, both in-house and freelance.
Boger, Martin & Fairchild : Elkhart, Indiana : Jr. Designer : 1984 – 1987
Community & Professional Involvement
- Director, Marian Center, Petoskey, Michigan
- Knights of Columbus
- St. Francis Xavier Annual Auction Gala
Salary Requirements – Negotiable